Hello, welcome.

Tell me - what makes you happy?

I speak a lot

For a lot of good companies and organisations

I also have thoughts

On culture, brand, tribes, failure, standing for something and being human

A little about me…

After years of poverty, stupidity, half an accounting degree, a failed family business, an acting career in four out of five of Australia's worst TV shows, a singing career that never transcended being lead singer in a One Hit Wonders covers band, a failed theatre production company, a one-man video production company that was meant to be a film company but never quite got there, an online wine social site which made absolutely no money, and a year-long kombi wine adventure travelling round the country... ... I finally launched wine company Vinomofo, and grew it from two founders in my garage to a $100m wine brand, uniting a tribe of passionate wine lovers all around world. I recently stepped down as CEO to create transformation agency Cult Tribal, to help companies build culture-led brands and unite their own tribes by doing things right. I'm a thought sharer and passionate speaker, sharing my learnings from failure, creating a benchmark human culture of love, the importance of standing for something, building tribes, and ultimately the key to happiness.

My Blog

50 Stones

I’m 46 years old. I’ve had five failed businesses, three failed careers, one failed uni degree, and a failed marriage.… Read More